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Is Your Customer Experience a Blockbuster? Maybe It Shouldn’t Be.

You know it’s summer when the Hollywood blockbusters roll into your local theaters. All the special effects, familiar characters and cranked-up volume you can stand. (And yeah, that kid who kicks the back of your seat. Every time.)

Which got us thinking. From a customer experience standpoint, we can learn a lot from the blockbuster versus indie film battle.

Sure, Wonder Woman is a must see. But another big-budget sequel-prequel-remake of Pirates of the Caribbean, Planet of the Apes, Spiderman and Transformers this summer? Meh.

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Light Wisdom: Packaging Files for Press in Adobe InDesign

This might be the easiest InDesign tip/tutorial you’ve ever read. Let’s package some files!

If you work with publication, brochures, or any sort of layout projects you have probably requested packaged files or been asked to provide them. Packaging your files is crucial to ensuring that your file renders as expected when sent to someone else. When you don’t package your files, you run the risk of broken lines, fuzzy images and fonts not being installed on the system opening the file – causing a replacement font to be used. In other words – packaging files secures and protects your hard work.

Even if you don’t need the document sent to be printed, packaging final files is ALWAYS a good practice for archiving. If all final files are packaged, you can go back to them in 10 years and they’ll still be perfect and just as you left them. With unpackaged files, once you start moving images around, organizing fonts, etc on your system – your image will slowly start falling apart because it is linking out the these images and fonts. Once packaged, they’ll live locally in the packaged folder and you’ll no longer have to worry about anything breaking.

A brief overview is shown below, or check out our video tutorial here.

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Then and Now: Audience Experience Has Changed for Your Events, and Here’s Why

You want to make your event a “Wow!” for your audience, right? Engaging. Memorable. Above all, an event experience.

Let’s set the backstory with an opening crawl (we’re Lightspeed, we’re allowed):

A long time ago, in a conference center far, far away.

It is a dark time for event attendees. Keynote speakers, entrenched behind their podiums, hit every bullet on their PowerPoint slides with relentless force.

In the darkness, audience members shift in their seats and cough in sequence. Dreaming of the scheduled agenda break.

The besieged event planner huddles backstage. A daring new hope glimmers for a brighter, engaging future…”

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Why the Idea of Starting a Customer Advisory Board Freaks You Out

For some businesses, the idea of starting a customer advisory board (CAB) has a freak-out factor right up there with an IRS audit.  Or an employee engagement campaign. If those prospects sound to you like nails on a chalkboard, fear not. At least not the customer advisory board thingy. Take a moment to relax on the proverbial analyst’s couch, face your CAB fears and break on through to the other side.

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