You’ve been doing it wrong. The Macbook cord that is perpetually knotted and uncoiled in the bottom of your laptop bag makes you look like a fool. But we are here to help. Pull out that perfectly wrapped Macbook cord with confidence. Business partners, friends and clients alike will know you are not to be trifled with after Billy Matiernan of #teamlightspeed walks you through the process of properly wrapping your Macbook cord.
Today is the day we can all be happy we didn’t do the Ancestry DNA thing. As far as we know, we are all as Irish as the day is long. So don’t worry, we won’t let science or actual research get in the way of sharing some of our favorite St. Patrick’s Day tips and traditions.
We interrupted everyone’s important work to ask them 3 St. Patrick’s Day questions:
1. What’s your favorite St. Patrick’s day event?
2. What’s your favorite St. Patrick’s day Beverage?
3. What’s your secret recipe for curing a hangover?
These are the people that didn’t tell us to go away:
Seems like every year, someone wants to throw some shade at the mother of engagement and experiential marketing by asking the same old question, “Is the trade show dying?”
Aw hell nah.
Trade shows are back and more destination-worthy than ever. There’s no better time than Build a Better Trade Show Image Week to spotlight the insights and trends for this time-honored institution. Soon you’ll be wishing you were handing out swag to the pounding beat of techno music, in the prefab luxury of your exhibit booth.
These aren’t your Grandpappy’s trade show booths and sensory overload never felt so good.
Unless it was past your bedtime, you watched one of the most amazingly bizarre endings to an awards show in recent memory. If you turned in early, there’s no doubt you have read about Warren Beatty channeling Steve Harvey and erroneously giving La La Land the Oscar for best picture.
The matter was cleared up but, wow. That’s a pretty big stage on which to shit the bed.
So where did it all go wrong?
The Curse of Knowledge concept is a big deal in technology marketing communications. A great example is Elon Musk outlawing the use of acronyms at SpaceX. Reportedly a fire-able offense, Musk coolly stated in his biography that they don’t save time and almost always cause confusion as businesses expand their reach. He admonished that when you’re a rocket scientist too much is at risk to assume people understand the context required to make sense of an acronym.
The same is true for every product or business initiative acronym that you’ve ever concocted. Great for captive internal teams, but how about a channel partner with 20+ vendors on the order card or a new employee learning on the job, alphabet soup.