Events are our thing.
They are the foundation on which Lightspeed was built. When we hear about an event that went horribly wrong, we try to listen and learn.
This is the case with The Fyre Festival. The brainchild of Ja Rule and self-described “serial entrepreneur” Billy McFarland, the Fyre Festival was supposed to be the marriage of music, technology and an exotic locale.
It’s not often that you can say you’ve helped change an industry’s approach to channel marketing. Today, as we reflect on the 10-year anniversary of Cisco’s Marketing Velocity program, we get to do just that.
10 years ago, Cisco was presented with a challenge:
Develop an immersive program that will help increase the number of partners engaging with them in co-marketing, while simultaneously improving their overall marketing expertise to drive greater return on their co-marketing investments. And this program needs to be one that can be easily replicated across the globe. They needed a program that would help make stronger marketers across their channel by giving them not just tools but also the knowledge in how to use them.
Going Beyond to Capture Mindshare with Partner Sales Reps
‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ – Maya Angelou
In a chronically-distracted, over-scheduled world, it’s warranted to feel like partner marketing programs are at a standstill. Relying on traditional incentive programs, rewards card, rebates, spiffs (short-term product-specific sales bonuses), and conventional marketing efforts is necessary, but not sufficient. Providing that extra impetus for reseller reps to lead with your solution requires you to dig deeper.