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5 Ways to Make Every Day Feel Like Employee Appreciation Day

When’s the last time you knew your employees felt appreciated? National Employee Appreciation Day falls on the first Friday of March, with 24 designated hours to shower your employees with compliments and gifts.

Yes, you can find articles with ways to celebrate the day, like giving gift cards or having a team lunch (who doesn’t like free food?).

But we want to help you think bigger, and longer term, about showing your employees how rad you think they are.

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In a World of Consolidation, Take a Cue from Goldilocks to Meet Your Marketing Needs

You remember the story of The Three Bears, right? Thanks to the classic tale of a trespassing, property-destroying minor who scared the crap out of a family of forest dwellers, we have the Goldilocks principle: When something is “just right,” you know it.

Goldilocks knew what she wanted, and a nap in a big, uncomfortable bed with a cold bowl of porridge wasn’t it.

Today, marketers are taking their own walk through the forest, trying to find their way among vendors that are increasingly in the too-big category.

Headlines tally the latest maneuvers in the consolidation game, where players either partner up or gobble up competitors in retail, high-tech, banking, and yes, even marketing and event management.

In the dizzying consolidation scramble, take a lesson from Goldilocks and focus on what is just right for your business. You’ll find that bigger doesn’t necessarily mean a better experience for you or your customers.

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It’s 2018: Ring in the New and the Old with Nostalgia Marketing

Happy 2018! A new year and a fresh start. Star Wars and Jumanji are at the top of the box office, new Will and Grace episodes are on NBC and a Roseanne reboot is coming soon. There’s even (lukewarm) buzz about a possible return of the 90s sitcom Mad About You.

Wait, did we say 2018?

Blasts from the 70s, 80s and 90s are back, bringing comfortably filtered memories of bygone days in the glow of today’s digital screens.

Now that Luke Skywalker is older than the original Star Wars’ Obi-Wan Kenobi, it’s time to take a new look at the familiar. Here’s how to use nostalgia marketing to strike an emotional connection with your audiences.

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20 Blogs, 20 Extraordinary Marketing Insights to Make You Better, Faster, Stronger

Consider how many headlines you’ve read today while scrolling through your social feeds. Too many, right? And most weren’t even click-worthy. 

That’s why we’ve made sure your click here is worth your time. We’ve done the hard work for you – we read back through 20 of our Lightspeed blogs and pulled out 20 insights or actionable tips you can start using today. 

When we sit at the Thanksgiving table this year with our soon-to-be stuffed bellies, our gratitude list will include our clients and readers like you. 

Enjoy your Thanksgiving holiday, do your best with the in-laws and let us know how these tasty morsels work for you. 

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Marketers, you can cross these 3 things off your stress list

 You seem a little stressed. Maybe your work-life balance skews too far in one direction. Or else this whole modern marketer deal of being part artist, part scientist is splitting you in two.

National Stress Awareness Day goes international on November 1, and what better time to reflect on the night-sweats worthy stress factors you deal with as a marketer.

You might find the following stressors aren’t as bad as you thought. You won’t even need to resort to exercise or deep breathing to get relief.

 

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