You remember the story of The Three Bears, right? Thanks to the classic tale of a trespassing, property-destroying minor who scared the crap out of a family of forest dwellers, we have the Goldilocks principle: When something is “just right,” you know it.
Goldilocks knew what she wanted, and a nap in a big, uncomfortable bed with a cold bowl of porridge wasn’t it.
Today, marketers are taking their own walk through the forest, trying to find their way among vendors that are increasingly in the too-big category.
Headlines tally the latest maneuvers in the consolidation game, where players either partner up or gobble up competitors in retail, high-tech, banking, and yes, even marketing and event management.
In the dizzying consolidation scramble, take a lesson from Goldilocks and focus on what is just right for your business. You’ll find that bigger doesn’t necessarily mean a better experience for you or your customers.
For some businesses, the idea of starting a customer advisory board (CAB) has a freak-out factor right up there with an IRS audit. Or an employee engagement campaign. If those prospects sound to you like nails on a chalkboard, fear not. At least not the customer advisory board thingy. Take a moment to relax on the proverbial analyst’s couch, face your CAB fears and break on through to the other side.
Unless it was past your bedtime, you watched one of the most amazingly bizarre endings to an awards show in recent memory. If you turned in early, there’s no doubt you have read about Warren Beatty channeling Steve Harvey and erroneously giving La La Land the Oscar for best picture.
The matter was cleared up but, wow. That’s a pretty big stage on which to shit the bed.
So where did it all go wrong?
As 2017 gets rolling, we’re looking ahead at our top 10 business technology industry events for the year. Even the most-experienced B2B event marketing pros take note when the events below come to town.
Through a mix of sizzle and substance the events below build mind share to grow market share. These brands know high-quality content and unique experiences create lifetime customers.