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MarCom Awards: Peer Recognition and the Sweet Taste of Victory

Sometimes the sweetest taste of victory is when you don’t have to eat your words.

First, I said Team Lightspeed can go toe-to-toe with the best event, creative, marketing and communications professionals out there.

Next, I said I would put our creative team up against the best in the business any day of the week.

Then, this happened:

Lightspeed Marketing walked away with five honors in the 2017 MarCom Awards, one of the largest, most-respected creative competitions in the world.

Booyah. No humblebrag here. This is me totally singing the praises of our team, while some of the toughest judges in our industry are harmonizing right along with me.

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To Never Working Again

Some will call this a mid-life crisis. Others will say “finally, he’s growing up.” Haters will say “he couldn’t hack it on his own”.  Champions will say  “it’s about damn time.”

But the reality is, this is not about me.

It’s about the people, both cohorts and customers, whom I’ve had a pleasure of working with for the past 15+ years. You see, I had a revelation a couple of years ago… technically two revelations; one as it related to the people I work with, and one about the people I work for.

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Knocking It Out Of The Park For T-Mobile

When T-Mobile needed a registration company to handle their hospitality suites for the MLB Home Run Derby and the All Star Game, they turned to a partner that they can trust – us.

From the sea of pink t-shirt clad children fielding balls to the enormous digital displays to the strategically placed billboards, T-Mobile spared no expense to make last night’s Home Run Derby uniquely T-Mobile’s. Heck, they introduced a virtual reality component to let fans feel what it’s like to be their favorite MLB player on a global stage.

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