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How Team Lightspeed Works from Home

Team Lightspeed has always been a remotely connected crew. We communicate constantly through Slack and our project management tools, via regular team video calls, onsite at client events, and a few times a year at team retreats to continue to improve our processes and workflow. For those of you who are new to the work from home or remote environment, our crew is here to share some of the most valuable things we’ve learned to make our work time productive and keep our team connected.

Read on for ideas to set up your workspace in a way that’s optimal for that work hard-replenish your creative energy source-get back at it to crush another project-life. Take a peek into the offices of the Lightspeed team and mine our setups to set yourself up for success with real #workfromhome life in mind.

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What to do with your cancelled event content

If you’re like every other event planner on the planet, you’ve had to cancel or postpone an event because of the coronavirus. After saying your share of WTFs and considering all the other things to worry about, you might wonder if the time and effort you put into planning your event will go to waste.

It doesn’t have to.

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5 Skills to Master Photoshop Artboards for Your Next Social Campaign

When you create graphics for social campaigns, you often want to post in multiple channels like Facebook, Instagram, and ­LinkedIn. Unfortunately, one size doesn’t fit all when it comes to social media. Each of these channels has their own unique image dimensions that look best on their platforms. You want to put your best foot forward to get the most engagement possible from your campaign, so that means you have to create multiple versions of the same or similar graphic.

Creating different sized graphics used to take multiple PSD files, which meant swapping back and forth between them to ensure design cohesiveness. Luckily, Photoshop now allows for the use of artboards. That allows you to work with multiple canvases of varying dimensions all within a single file. How’s that for convenience?

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Another award-winning year: Lightspeed wins Platinum and Gold dotCOMM Awards

If you’ve watched The Late Late Show with James Corden, you might have caught the recurring audience game None of the Above. The name of the game is also the correct answer to the question Corden asks after he shows a video clip.

Let’s try our own version. Choose the correct answer for the following:

Peer-recognition awards are…,

  1. Nothing to brag about
  2. More important than client recognition
  3. Something clients don’t care about
  4. None of the above (Hint: Remember the game’s name.)

Easy, right? Now let’s turn those wrong answers into the right ones…

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The B2B Marketer’s A-Z Guide: What You Need To Be Successful With Social Video

The first in our two-part series covered why you can’t afford to leave professional video out of your social marketing plan. This week we’re providing an A-Z guide with tips to get the most impact and engagement with your videos on social media – and elsewhere.

First you invested in a professionally produced video as part of your marketing or event strategy. Next you showed it to an appreciative audience, then posted it on your company website. Maybe even on YouTube.

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