Articles Tagged with: customer experience
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Then and Now: Audience Experience Has Changed for Your Events, and Here’s Why

You want to make your event a “Wow!” for your audience, right? Engaging. Memorable. Above all, an event experience.

Let’s set the backstory with an opening crawl (we’re Lightspeed, we’re allowed):

A long time ago, in a conference center far, far away.

It is a dark time for event attendees. Keynote speakers, entrenched behind their podiums, hit every bullet on their PowerPoint slides with relentless force.

In the darkness, audience members shift in their seats and cough in sequence. Dreaming of the scheduled agenda break.

The besieged event planner huddles backstage. A daring new hope glimmers for a brighter, engaging future…”

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Going Beyond to Capture Mindshare with Partner Sales Reps

Going Beyond to Capture Mindshare with Partner Sales Reps

‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ – Maya Angelou

In a chronically-distracted, over-scheduled world, it’s warranted to feel like partner marketing programs are at a standstill. Relying on traditional incentive programs, rewards card, rebates, spiffs (short-term product-specific sales bonuses), and conventional marketing efforts is necessary, but not sufficient. Providing that extra impetus for reseller reps to lead with your solution requires you to dig deeper.

What’s missing?

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The 1 Thing Successful People Like Martha Stewart and Snoop Dogg Know About Customer Experience (That You Should, Too)

“I wish I were closer friends with Snoop Dogg.” Flash forward from that 2014 Reddit AMA post by Martha Stewart, to today’s surprise break-out hit on VH1, Martha and Snoop’s Potluck Dinner Party. Lifestyle queen Martha and rapper Snoop are two distinct brands who understand customer experience (CX) relies on the power of partnerships.

The odd (yet somehow perfect) couple’s new series is part cooking show, part dinner party, part reality TV, with an extra dash of self-aware irony. Together they create an experience their audience can’t eat up fast enough. Fo’ shizzle.

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Top 10 Business Technology Events for 2017

As 2017 gets rolling, we’re looking ahead at our top 10 business technology industry events for the year. Even the most-experienced B2B event marketing pros take note when the events below come to town.

Through a mix of sizzle and substance the events below build mind share to grow market share. These brands know high-quality content and unique experiences create lifetime customers.

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