Articles Tagged with: customer experience
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What You Should Know About Partner Ecosystems (Hint: They Can Make or Break You)

Any given workweek can throw a heap of change and volatility your way. How are you supposed to keep your balance? The best way is to count on your partner ecosystem of people you trust.

Think of them as a network of informal business partners, or your go-to collaborative experts. Whatever term you use, they’re the people who keep you sure-footed as you navigate the latest change, request or demand lobbed at you.

We can take on any challenge with our trusted team of partners and vendors, who assemble faster than the Avengers when we need them.

Here’s what you should know to choose your partners carefully.

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When you love your customers enough to start a Customer Advisory Board

Love is in the air, but even if you’re not a fan of Valentine’s Day, take heart. Soon you can look forward to the CVS discount bin filled with half-price chocolates.

Dive in and use that sugar rush to consider how your relationship is going. Are you a good listener? Do you ask for feedback and ideas on how to improve the relationship?

We’re talking about your customer relationships, and here’s a tip: They need attention year-round, and not just from your sales teams.

If it’s been a while since you really listened to all the good, bad and ugly your customers want to tell you, then it’s time to start – or improve – your Customer Advisory Board (CAB) program.

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It’s 2018: Ring in the New and the Old with Nostalgia Marketing

Happy 2018! A new year and a fresh start. Star Wars and Jumanji are at the top of the box office, new Will and Grace episodes are on NBC and a Roseanne reboot is coming soon. There’s even (lukewarm) buzz about a possible return of the 90s sitcom Mad About You.

Wait, did we say 2018?

Blasts from the 70s, 80s and 90s are back, bringing comfortably filtered memories of bygone days in the glow of today’s digital screens.

Now that Luke Skywalker is older than the original Star Wars’ Obi-Wan Kenobi, it’s time to take a new look at the familiar. Here’s how to use nostalgia marketing to strike an emotional connection with your audiences.

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20 Blogs, 20 Extraordinary Marketing Insights to Make You Better, Faster, Stronger

Consider how many headlines you’ve read today while scrolling through your social feeds. Too many, right? And most weren’t even click-worthy. 

That’s why we’ve made sure your click here is worth your time. We’ve done the hard work for you – we read back through 20 of our Lightspeed blogs and pulled out 20 insights or actionable tips you can start using today. 

When we sit at the Thanksgiving table this year with our soon-to-be stuffed bellies, our gratitude list will include our clients and readers like you. 

Enjoy your Thanksgiving holiday, do your best with the in-laws and let us know how these tasty morsels work for you. 

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Is Your Customer Experience a Blockbuster? Maybe It Shouldn’t Be.

You know it’s summer when the Hollywood blockbusters roll into your local theaters. All the special effects, familiar characters and cranked-up volume you can stand. (And yeah, that kid who kicks the back of your seat. Every time.)

Which got us thinking. From a customer experience standpoint, we can learn a lot from the blockbuster versus indie film battle.

Sure, Wonder Woman is a must see. But another big-budget sequel-prequel-remake of Pirates of the Caribbean, Planet of the Apes, Spiderman and Transformers this summer? Meh.

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