event management – Lightspeed Marketing

Articles Tagged with: event management

Then and Now: Audience Experience Has Changed for Your Events, and Here’s Why

You want to make your event a “Wow!” for your audience, right? Engaging. Memorable. Above all, an event experience.

Let’s set the backstory with an opening crawl (we’re Lightspeed, we’re allowed):

A long time ago, in a conference center far, far away.

It is a dark time for event attendees. Keynote speakers, entrenched behind their podiums, hit every bullet on their PowerPoint slides with relentless force.

In the darkness, audience members shift in their seats and cough in sequence. Dreaming of the scheduled agenda break.

The besieged event planner huddles backstage. A daring new hope glimmers for a brighter, engaging future…”

From the Frying Pan into The Fyre Festival

Events are our thing.

They are the foundation on which Lightspeed was built. When we hear about an event that went horribly wrong, we try to listen and learn.

This is the case with The Fyre Festival. The brainchild of Ja Rule and self-described “serial entrepreneur” Billy McFarland, the Fyre Festival was supposed to be the marriage of music, technology and an exotic locale.

That was not the case.

Details Matter Oscar Envelope - Lightspeed Marketing Communications

The Oscars & Event Management: Details Matter

Unless it was past your bedtime, you watched one of the most amazingly bizarre endings to an awards show in recent memory. If you turned in early, there’s no doubt you have read about Warren Beatty channeling Steve Harvey and erroneously giving La La Land the Oscar for best picture.

The matter was cleared up but, wow. That’s a pretty big stage on which to shit the bed.

So where did it all go wrong?

Top 10 - Lightspeed Marketing Communications

Top 10 Business Technology Events for 2017

As 2017 gets rolling, we’re looking ahead at our top 10 business technology industry events for the year. Even the most-experienced B2B event marketing pros take note when the events below come to town.

Through a mix of sizzle and substance the events below build mind share to grow market share. These brands know high-quality content and unique experiences create lifetime customers.

The Rio Olympics, Event Management and Poop

Raw sewage, the possibility of being kidnapped, an escaped Jaguar…the Rio Olympics have really had it all. Sports, too! Saying Olympic officials may have neglected to address event planning details is a colossal understatement, but it does bring up the topic of properly preparing for events.

At Lightspeed, we haven’t done an event the size of the Olympics. Yet.