Marketing – Page 6 – Lightspeed Marketing

Category: Marketing

Event Management – The 800LB Gorilla in the Room

Suddenly, everyone is an expert on everything. Thanks to Google, Wikipedia, the plague of Mommy bloggers, Twitter, Reddit and message boards there are few things that come up in the news that people aren’t able to armchair quarterback into oblivion. Most recently we saw the entire internet become experts at gorilla behavior, zoological policies and procedures, how to best fight an alligator and the always popular “this is how you should be parenting”.

“Taking a horrific situation and making it worse is something people on the internet excel at…”

Gangs of New York II: We All Scream for Ice Cream

If you’ve never seen the 2002 movie Gangs of New York, do yourself a solid and make it happen. Featuring Leonardo DiCaprio, Daniel Day-Lewis, Cameron Diaz, Liam Neeson in a non-Taken role and all masterfully directed by Martin Scorsese, it’s truly worthy of all it’s acclaim.

Set in 1846, the title is self-explanatory. It’s about gangs in New York fighting for and protecting their turf.

There is still a bloody and brutal gang war going on in New York. One that has spanned years and shows no sign of stopping.

We are talking, of course, about the ice cream truck war.

A Midweek #Humblebrag

In our line of work, we get to travel to some beautiful locales. In the US and abroad, the sheer number of cities, hotels, historical landmarks, bars and restaurants we have been lucky enough to visit is mind-boggling.

Right Place. Right Time.

A couple weeks ago, the dudes from Animal Planet’s River Monsters saved some Australian roofers life.

While looking for some weird killer fish, Jeremy Wade and the film crew happened upon a fellow that had gone fishing, lost his boat and was quite literally in mortal danger. Saved a life and made some great television. Right place. Right time.

Burning the Midnight Oil

No matter how carefully we plan our days, how detailed our marketing plan, however many ducks we think we have in a row, sometimes shit just happens. You can roll with it or you can freak out. In our line of work, the people that freak out don’t last very long.

Lightspeed’s Creative Director, Erin, had some shit happen just the other night.

Erin recently relocated to a home off the beaten path by a breathtaking body of water in North Carolina. The price she pays for this scenic view is some spotty internet service and the occasional power outage. Thanks to some well-placed signal boosters, the internet is rarely a problem. When it comes to the power outages, unfortunately, mother nature runs the show.

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