Why the Idea of Starting a Customer Advisory Board Freaks You Out
For some businesses, the idea of starting a customer advisory board (CAB) has a freak-out factor right up there with an IRS audit. Or an employee engagement campaign. If those prospects sound to you like nails on a chalkboard, fear not. At least not the customer advisory board thingy. Take a moment to relax on the proverbial analyst’s couch, face your CAB fears and break on through to the other side.
