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Call Yourself a Modern Marketer? Use These Learning Tips to Go Back to School All Year

We’ve all gotten the hang of the back-to-school routine by now. Lesson plans, homework and please-God-not-another-after-school activity to keep track of. While we help the kids get back into their learning groove, we’re still pressed to keep up with the LIGHTSPEED (yeah, we said it) pace of business and change in our professional lives.

Sure, coffee, wine and/or Guinness can help a modern marketer out. But when it comes to staying on top of the latest trends in marketing, communications, events and creative design, no one loves teach-me-to-learn moments more than Team Lightspeed.

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The Curse of Knowledge: The Source of Bad Writing According to a Neuroscientist

The Curse of Knowledge concept is a big deal in technology marketing communications. A great example is Elon Musk outlawing the use of acronyms at SpaceX. Reportedly a fire-able offense, Musk coolly stated in his biography that they don’t save time and almost always cause confusion as businesses expand their reach. He admonished that when you’re a rocket scientist too much is at risk to assume people understand the context required to make sense of an acronym.

The same is true for every product or business initiative acronym that you’ve ever concocted. Great for captive internal teams, but how about a channel partner with 20+ vendors on the order card or a new employee learning on the job, alphabet soup.

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