Trade Show Exhibits: Details Add Up To Big Impact
When it comes to customer engagement, lead generation, and brand awareness, trade shows pack a punch. Nearly 13,000 trade shows occur in the US each year, and more than 20,000 internationally, according to the International Association of Exhibitions and Events.
But the decisions, deadlines, and deliverables involved in planning and producing a trade show exhibit can overwhelm even experienced marketers.
Exhibit Planning: One Size Doesn’t Fit All
A trade show presence that stands out from the noise requires meticulous planning for the right mix of sensory experience and customer engagement. This can be even more challenging for smaller booths that compete for foot traffic and attention.
Each company that turns to Lightspeed for planning assistance is unique in their needs. Some want us to take on everything, which we’re happy to do.
Others want to handle some show aspects themselves and pick-and-choose from our menu of planning and production services, which fall under four main categories:
Match Company’s Goals With Exhibit Needs
Whether a bigger footprint or small, Lightspeed partners with companies to ensure the best fit for their exhibit goals.
We start by asking the right questions and bringing our combined decades of exhibits and trade show experience to address any need. Recent examples include:
Event Planning Through Partnership
Requests for smaller footprints tend to come from marketers who have been tasked with overseeing events for their company, without an in-house events team to support them.
Those are the individuals who tell us, “I couldn’t have done this without you.”
Fahmie says, “It’s a partnership. Lightspeed becomes an extension of that individual. They call us and whatever they need, we’re doing it. The biggest feedback we get is, if Lightspeed isn’t doing it, it’s not getting done.”
Ask Us About These & Other Services For Your Next Trade Show:
- Booth production (custom build or rental for 10’x10’, 10’x20’, 20’x20’, 20’x30’)
- Creative booth design, print collateral, and social media images
- Shipping and warehousing
- Consultation and strategy
- Management of deliverables, deadlines, and order submissions
- On-site logistics, labor management, set-up, and dismantle
- Briefing documents for booth staff
- Customer engagement including booth entertainment, refreshments, and swag
- Booth staff apparel
By alleviating all the logistical noise and busywork for our clients, they can focus on important things like knowing their products, practicing their demos, and making their lead generation successful – instead of worrying about shipping swag.”
– Briana Fahmie, Program & Events