Exhibit Production Including Rental or Custom-build

Creating an exhibit requires strategizing how it will be warehoused, shipped, and used at each trade show. Standard rental sizes in the smaller range run 10’x10’ or 10’x20’.

Companies with a small-footprint exhibit typically participate in four-to-six trade shows a year. They want to attract potential customers, encourage conversations, and make the most of the space without feeling cramped.

Some companies also want the flexibility of modular add-ons so they can expand or shrink depending on their event goals. Others want custom builds to accommodate specific booth activities.

Creative Services

Designing an exhibit booth goes beyond simply following corporate brand guidelines. Graphic designers accustomed to print or digital creations have to wear a different hat for three-dimensional booth design.

“Our designers think in physical spatial terms of the overall experience of customers approaching and entering the exhibit,” says Briana Fahmie, Program & Events Lead at Lightspeed. “What visual line will someone have as they walk by? What will be happening in each section of the booth? If there’s going to be a TV to loop a video, you don’t want text around it competing for focus. Booths designed with those types of factors in mind will be more successful.”

Management, Logistics, and Execution

“Where do I start?” and “What do I do now?” are two questions we often hear from our clients who have been tasked with handling their company’s trade show presence. The checklist to produce an exhibit makes even the most experienced project manager lose sleep.

Management and logistics cover everything from completing forms, shipping the booth to the right place so it arrives on time, and procuring and overseeing on-site labor, to printing collateral, producing briefing documents, ordering refreshments and team apparel, and assigning staff member responsibilities.

Consulting

Maybe you’ve got all the on-site staff you need. But what about all the pre-show decisions and details? That’s where consulting services lighten the load and become an extension of your marketing team.

Consulting helps you identify the goals for your exhibit and how to meet them – all the way down to knowing you’ve ordered the right swag to entice prospects into your booth.

• Wealth management software company Addepar chose Lightspeed to manage logistics and execution for a smaller footprint at least once a quarter in addition to one or two large shows a year. We produced a modular, expandable exhibit that provides a 10’x10’ or 10’x20’ footprint. Lightspeed also produces banners, handles booth shipments, procures rental furniture and on-site labor, and orders electrical and other essentials.
• “For one show, we provided a branded coffee cart and baristas to serve lattes and cappuccinos,” Fahmie says. “Everything that’s happening in the booth, we manage and oversee.”
• OrbitalRX turned to Lightspeed to produce the healthcare technology start-up’s first tradeshow booth including signage, digital screens, and 10’x10’ exhibit setup – all part of developing their overall brand identity.
• Reltio asked us to produce a simple but distinctive 10’x10’ booth that would attract leads and spark conversations. We provided an exhibit durable enough to withstand foot traffic at multiple shows for at least two years, yet easy to ship and set up on their own. Modular options are adaptable for multiple setups and purposes.