Tenable

OVERVIEW

Headquartered in Maryland, Tenable Network security is a developer of vulnerability detection systems. Tenable Network Security transforms security technology for the business needs of tomorrow through comprehensive solutions that provide continuous visibility and critical context, enabling decisive actions to protect your organization. The company’s products provide network vulnerability scanning for over one million users and more than 20,000 enterprise customers worldwide. Including The United States Department of Defense who standardized their network security using Tenable’s products.

Tenable eliminates blind spots, prioritizes threats, and reduces exposure and loss. Globally, organizations trust Tenable for proven security innovation.

CHALLENGE

At the start of 2015, Tenable attended RSA with a trade show booth that failed to produce any type of buzz or generate leads. Dave Korba, VP of WW Field Marketing and Sales Operations, felt the booth “was corporate and blended in with the noise.” It was outdated and didn’t represent their goals and vision. They needed a set up that would focus on the value proposition for customers, reinforce messaging and make a huge splash at the next big industry show – Black Hat.

SOLUTION

Partnering with developers and engineers at Britelite and trade show exhibit builders Neu Concepts we designed and produced a new booth that created an immersive experience for both onsite attendees and people following the show through social media – Tenable Arcade.

Using 80’s video games as a reference, we created three distinct characters and games that could be played onsite or virtually. The booth design came alive with constant motion LED screens, customized skins and graphics that simply could not be ignored. Pre-show, an email campaign spread the word about Tenable’s incredible new look. The games were playable and high scores were prominently displayed from on-site gamers and those playing at home or work. You didn’t have to be at Black Hat to be part of the event.

Cut to RSA in 2016. The team at Tenable wanted to continue the Tenable Arcade theme, but switch out booth skins everyday so attendees would continue to visit their booth. Revised graphics highlighted a pinball theme and again, people were blown away. Changing skins out everyday on such a large display is a monumental undertaking, but according to Korba, “The team at Lightspeed delivered it flawlessly.”