ServiceNow CHRO Leadership Exchange: First-time Event Connects Chief HR Officers With Peers
Based in Santa Clara, California, and with locations across more than 30 countries, ServiceNow delivers modern digital workflows to make the world work better for everyone. The company’s cloud‑based platform and solutions help digitize and unify organizations so they can find smarter, faster, and better ways to make work flow.
Among the company’s global customers are human resource teams using ServiceNow to digitize and deliver HR services to their workforces.
What ServiceNow first envisioned as the launch of a customer HR advisory board evolved into an intimate yet high-impact industry event – one that attracted Chief HR Officers from Fortune 500 companies to the heart of Washington, D.C.
Initial Event Scope Evolves And Expands
ServiceNow knew Lightspeed excels at building customer advisory board (CAB) engagement programs for companies that want stronger relationships with their top customers. The two companies began planning an event to launch a ServiceNow CAB with a select group of ServiceNow customer HR execs.
A few months into planning, the event scope evolved in a big way. ServiceNow Chief People Officer Jacqui Canney and her leadership team still wanted an event that would allow customers’ senior HR leaders to connect with peers in an intimate setting, similar to an advisory board meeting. But they also wanted to give those customers an opportunity to:
ServiceNow needed a marketing and events partner with the expertise to deliver on all objectives. Lightspeed rose to the challenge and got busy creating strong FOMO for a larger invitee list of HR heavyweights.
ServiceNow CHRO Leadership Exchange Attracts High-Profile Audience
ServiceNow and Lightspeed produced the first-ever ServiceNow CHRO Leadership Exchange as a two-day event with 70 participants. The guest list included a notable mix of speakers and panelists from top ServiceNow customers, U.S. Congress, government agencies, and Harvard Business School.
Add to that mix a sprinkling of entrepreneurial founders plus ServiceNow executives including Chairman and CEO Bill McDermott – all tackling the most pressing topics in HR, leadership, and policy.
ServiceNow turned to Lightspeed for an array of event planning, production, and creative services including:
Leadership Event Wins Kudos From Chief HR Officers
The guest list, speakers, and caliber of companies attending the ServiceNow CHRO Leadership Exchange created high expectations – and the event delivered on all counts.
Attendees found the format and size to be ideal for networking and learning. The event shined a light on ServiceNow as not only a technology leader in digital HR workflows and automation, but also a thought leader in workplace trends, policies, and experiences.
ServiceNow and Lightspeed already have begun planning next year’s CHRO Leadership Exchange.
ServiceNow teamed up with Lightspeed to produce our own leadership event where CHROs can connect and share what works. From registration to website development, and all the way to on-site executive-level service, Lightspeed is our reliable partner for every aspect of event production. We can always count on them to deliver with quality, expertise, and an exceed-all-expectations mindset.”
– Amanda Williams, Head of Customer Engagements for the Chief People Officer, ServiceNow