OVERVIEW
Headquartered in San Jose, California, Bloom Energy, is on a mission to make clean, reliable energy affordable for everyone. The company’s leading solid-oxide platform for distributed generation of electricity and hydrogen is changing the future of energy for businesses and communities.
A full-year revenue of $1.47 billion reflects the commitment of Bloom Energy’s 2,000+ employees. Driving those revenue efforts are the company’s top four sales producers. Bloom Energy’s leadership team wanted to reward them and their spouses with a five-day VIP getaway to Hawaii, the company’s first annual Titan Club event.
CHALLENGE
Plan And Produce A Sublime Island Escape In 8 Weeks
Lightspeed normally joins companies early in the event planning process to discuss objectives, then sources venues to best meet those goals. In this case, Bloom Energy had already booked rooms at two Hawaiian island venues – the Four Seasons Resorts on Maui and Lanai – before choosing Lightspeed to plan and manage the event. Only a tight eight-week planning cycle remained.
For Bloom Energy’s first Titan Club event, the company aimed to set a high bar with an exclusive, white-glove experience. Lightspeed would interface directly with the Chief Commercial Officer, the company’s top sales leader, for decisions around event planning and budget.
Given a CCO’s demanding schedule, Lightspeed would need to make the most of any time with the senior executive. Briana Fahmie, Program and Events Lead at Lightspeed, says:
“We’re used to short planning cycles and are experienced working with C-level stakeholders. Having the CCO as the approver for event decisions was unique, as that responsibility usually falls one or two levels below in marketing or sales operations. With limited time on the CCO’s schedule, we kept things succinct and decision-focused.”
During the accelerated planning window, Lightspeed would need to source high-end amenities and white-glove personalized services to create a blissful, relax-and-unwind experience like no other.
SOLUTION
Meticulous Planning Creates An Elevated Experience
Bloom Energy’s’s Titan Club event rewarded the company’s top sales performers and their spouses with five days of luxury and relaxation. From spa treatments to an island-hopping catamaran ride, the special guests enjoyed an idyllic tropical escape.
Bloom Energy turned to Lightspeed for a wide array of event planning, production, and creative services including:
Agenda and Budget Management: Lightspeed developed an agenda and budget to bring Bloom’s vision of the perfect Hawaiian holiday to reality, all within a tight planning cycle.
Registration, Onsite Logistics, and Vendor Management: Whether coordinating room upgrades or transporting guests by sedan, mini coach, and catamaran, Lightspeed managed every detail to create the ultimate island experience.
Swag Sourcing and Shipping: Guests received a steady stream of hospitality gifts, starting with a pre-event luxury wine kit shipped to their homes with a personal note from the CCO. Onsite, guests enjoyed monogrammed robes, chocolate-coated macadamia nuts, and gifts with a purpose: eye masks, soothing eye rollers with essential oils, waterproof tote, slippers, sunscreen, sun shirts, and Stanley water bottles to stay refreshed and hydrated throughout the week’s activities. Fahmie says:
“It’s those little touches of making everyone always comfortable that elevate the experience.”
Activities: The couples could choose from curated activities including golf with an ocean backdrop, a helicopter tour of Maui’s lush landscape and coastline, a sunrise hiking tour on the Haleakalā East Maui Volcano, spa treatments and massages, and hydration IVs to boost immunity, detox, and hydrate.
A group tour explored the Hana coastline and lava sea cliffs in a luxury minibus, pausing for a picnic lunch at a Maui tropical flower farm.
Reception and Dinner Events: A beachfront reception complete with fire dancers and traditional luau flavors welcomed participants their first evening on Maui. A dinner at Master Chef Wolfgang Puck’s Spago Restaurant paired panoramic ocean views with a fusion of Hawaiian and California cuisine.
On Day 4, the group boarded a luxury catamaran to the island of Lanai to savor seven courses of Japanese cuisine at world-renowned Nobu at the Four Seasons Resort.
White-glove Concierge Services: Lightspeed produced an onsite hospitality suite where guests could grab snacks or drinks, socialize, and get help with any need. Billy Matiernan, Lightspeed Director of Events, says:
“We created the hospitality suite like their own personal pub. We were always available to help, as an extension of their team who they could ask for anything.”
Web, Branding, and Creative Treatment: Guests began experiencing the beauty of Hawaii the moment they logged into the custom-designed event website. Lightspeed also designed registration badges, onsite signage, menus, and other collateral with a consistent look and feel aligned with Bloom’s branding guidelines.
RESULTS
Event Creates Lasting Memories Of An ‘Amazing Experience’
Eight weeks of planning and execution generated a VIP guest experience to celebrate the performance of Bloom Energy’s top sellers. Executive and survey feedback gave Excellent marks across the board for the hotel experience, food and menus, activities offered, curated swag gifts, and event planning.
Guest comments like these capture the success of the Titan Club’s inaugural event:
“Outstanding trip. The team dinners were incredible. They provided a great atmosphere to really spend time with people and engage in meaningful conversation.”
“Excellent planning and execution. Loved the event.”
“Thank you for an amazing experience.”
With a high bar set, Bloom Energy has begun planning with Lightspeed for next year’s Titan Club event.
Ask us about these and other services for your next in-person or virtual event:
- Branding
- Creative Design
- Communications
- Engagement and Entertainment
- Event Planning and Production
- Event Registration
- Project Management
- Speaker Engagement and Support
- Strategic Communications
- Video Production
- Web Design/Development
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Outstanding trip. The team dinners were incredible. They provided a great atmosphere to really spend time with people and engage in meaningful conversation.”