Castlight Health President’s Club: Top Performers Rewarded With Once-In-A-Lifetime Island Getaway

OVERVIEW

Castlight Health, a leader in healthcare navigation, provides a digital platform with a team of clinical and benefits experts to help members more easily navigate the healthcare system. The service connects Castlight Health members with the right programs and care, at the right time.

Each year, Castlight Health rewards its top sellers with the President’s Club sales incentive trip. Honorees and their plus-one guests enjoy five days of pampering, excursions, and a white-glove VIP experience at a world-class resort.

CHALLENGE

International Travel During COVID-19 Pandemic Complicates Event Planning

The 10 President’s Club 2021 honorees not only met their numbers but did so in the midst of the COVID-19 pandemic. But would the pandemic prevent them from experiencing the sales incentive trip they had earned?

Many countries were in various degrees of lockdown, and safety procedures varied from country to country. Castlight’s senior manager of Field and Events engaged Lightspeed to help create a strategy for an in-person event at an international location – one that would ease any worries by participants as well as the senior leaders who would need to sign off on the event.

Lightspeed first researched venue options and local COVID requirements. Sure, the location had to be amazingly beautiful and offer five-star service and amenities. But it also needed to allow international guests during the pandemic and have a strict COVID protocol in place. A paramount concern was protecting the travelers’ health and safety in transit and during their stay.

Most of the honorees and their guests hadn’t traveled in many months or longer. They would need step-by-step instructions and personalized assistance to help them island-hop the Caribbean and meet the many COVID-related requirements, including vaccinations and testing.

SOLUTION

Provide Luxury Caribbean Escape With Extensive Safety Protocols

Castlight Health wanted to reward the President’s Club 2021 honorees for their performance during an exceptionally tough pandemic year. Our extensive venue sourcing process led to the selection of Cap Juluca, a Belmond Hotel on the island of Anguilla in the British West Indies for a luxury escape.

“Cap Juluca offered the ultimate barefoot luxury escape, in a remote Caribbean location most attendees wouldn’t have explored on their own,” said Briana Fahmie, Event and Logistics Lead at Lightspeed. “We aimed to create a dream vacation and make the entire experience as seamless and easy as possible for the travelers. They could feel worry-free, and safer than going to the grocery store in their own hometowns.”

RESULTS

Guests Express Gratitude For White-Glove Service And Immersive Experience

Despite all the extra steps needed to ensure guest safety and meet local government COVID requirements, attendees found it all incredibly worthwhile and seamless.

“We created memories that I’ll always cherish,” said one President’s Club honoree in a post-event Slack message. “None of it would have been possible without Nicole, Briana, and Billy who kept dropping us into sliver after sliver of paradise and allowed us to pull this trip off despite the hurdles. We are grateful beyond what words can convey for how you took care of us all.”

This salty, sun-kissed escape of a lifetime has set a high bar for future President’s Club events. Lightspeed looks forward to raising the bar even higher next year!