Cisco Go Beyond – Product Solution Launch

The unifying theme for all Product Solution launches is tied back to the Go Beyond campaign/program which we produced. The notion of going beyond your limits to achieve new goals. Rather than focusing on career-centric goals, we took a holistic approach – exercise, a healthier diet, bio-hacking, work/life balance – everything ties into going beyond.

And then we build on the experience creating a feeling of community and building a brand loyalty to Cisco products.

• Hot sauce challenge – Playing off Cisco’s Firepower firewall solution, we shipped 3 Cisco-branded hot sauce varieties to CDW locations and challenged their Account Executives to try each flavor while recording their reactions for social media.
• Spark Energy Drink – Cisco’s solution to team messaging, video calling and interactive drawing shares a name with a popular energy drink. We created a bio-hack kit featuring the drink that was sent to every CDW sales location.
• We wrapped each launch in a story supported by swag that complements the product – creating a unique launch experience that is unexpected and memorable. Our refusal to play it safe by simply shipping a tchotchke is what has propelled these product launches to be so successful.