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# Lightspeed Marketing

Award Winning Marketing Team - Raleigh Based

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## Posts

- [Insights](https://lightspeedmarketing.com/our-thoughts/)
- [How Team Lightspeed Works from Home](https://lightspeedmarketing.com/2020/06/22/how-team-lightspeed-works-from-home/) - Team Lightspeed has always been a remotely connected crew. We communicate constantly through Slack and our project management tools, via regular team video calls, onsite at client events, and a few times a year at team retreats to continue to improve our processes and workflow. For those of you who are new to the work
- [What to do with your cancelled event content](https://lightspeedmarketing.com/2020/06/10/what-to-do-with-your-cancelled-event-content/) - If you’re like every other event planner on the planet, you’ve had to cancel or postpone an event because of the coronavirus. After saying your share of WTFs and considering all the other things to worry about, you might wonder if the time and effort you put into planning your event will go to waste.
- [Breaking Free](https://lightspeedmarketing.com/2016/02/18/breaking-free/) - About a month ago I had flowers delivered to my office. I’m a 40-year-old man. This was a first for me. The flowers were from Lightspeed Marketing. They wanted me to leave my cozy cube and the safety of my corporate job to join their team. Awesome timing because I was at a crossroads. This
- [Burning the Midnight Oil](https://lightspeedmarketing.com/2016/03/03/burning-the-midnight-oil/) - No matter how carefully we plan our days, how detailed our marketing plan, however many ducks we think we have in a row, sometimes shit just happens. You can roll with it or you can freak out. In our line of work, the people that freak out don’t last very long. Lightspeed’s Creative Director, Erin,
- [Crushing It](https://lightspeedmarketing.com/2016/05/02/crushing-it/) - 2 weeks ago Creative Director Erin Huckaba met with Lightspeed’s newest family member, Laura Tanzini, at The Flying Saucer in Raleigh, NC to have dinner, drinks and officially offer her the job. The only person that didn’t know about it was Laura. Coming to Lightspeed from Cubeville, Laura has been doing killer design work for over 8
- [Right Place. Right Time.](https://lightspeedmarketing.com/2016/05/12/right-place-right-time/) - Right Place. Right Time. A couple weeks ago, the dudes from Animal Planet’s River Monsters saved some Australian roofers life. While looking for some weird killer fish, Jeremy Wade and the film crew happened upon a fellow that had gone fishing, lost his boat and was quite literally in mortal danger. Saved a life and
- [A Midweek #Humblebrag](https://lightspeedmarketing.com/2016/05/19/a-midweek-humblebrag/) - In our line of work, we get to travel to some beautiful locales. In the US and abroad, the sheer number of cities, hotels, historical landmarks, bars and restaurants we have been lucky enough to visit is mind-boggling. Humblebrag Warning: While we are rarely able to fully drink in the sights and sounds of the
- [Gangs of New York II: We All Scream for Ice Cream](https://lightspeedmarketing.com/2016/06/01/gangs-new-york-ii-scream-ice-cream/) - If you’ve never seen the 2002 movie Gangs of New York, do yourself a solid and make it happen. Featuring Leonardo DiCaprio, Daniel Day-Lewis, Cameron Diaz, Liam Neeson in a non-Taken role and all masterfully directed by Martin Scorsese, it’s truly worthy of all it’s acclaim. Set in 1846, the title is self-explanatory. It’s about
- [Event Management – The 800LB Gorilla in the Room](https://lightspeedmarketing.com/2016/06/28/event-management-800lb-gorilla-room/) - Suddenly, everyone is an expert on everything. Thanks to Google, Wikipedia, the plague of Mommy bloggers, Twitter, Reddit and message boards there are few things that come up in the news that people aren’t able to armchair quarterback into oblivion. Most recently we saw the entire internet become experts at gorilla behavior, zoological policies and
- [Knocking It Out Of The Park For T-Mobile](https://lightspeedmarketing.com/2016/07/12/knocking-park-t-mobile/) - When T-Mobile needed a registration company to handle their hospitality suites for the MLB Home Run Derby and the All Star Game, they turned to a partner that they can trust – us. From the sea of pink t-shirt clad children fielding balls to the enormous digital displays to the strategically placed billboards, T-Mobile spared
- [Dr. Dolittles or How I learned To Stop Worrying and Love Pokemon Go](https://lightspeedmarketing.com/2016/07/21/dr-dolittles-learned-stop-worrying-love-pokemon-go/) - Pokemon Go, right? Parents of indoor children everywhere continue to rejoice as bikes are dusted off and pasty skin soaks in Vitamin D for the first time since a comic-con. Nice try Shaq and Michele Obama, but Pokemon Go is what future generations will credit with ending childhood obesity. Meanwhile, Lightspeed team members Erin Huckaba
- [The Rio Olympics, Event Management and Poop](https://lightspeedmarketing.com/2016/08/08/rio-olympics-event-management-poop/) - Raw sewage, the possibility of being kidnapped, an escaped Jaguar…the Rio Olympics have really had it all. Sports, too! Saying Olympic officials may have neglected to address event planning details is a colossal understatement, but it does bring up the topic of properly preparing for events. At Lightspeed, we haven’t done an event the size of
- [A Very Brady Blog Post](https://lightspeedmarketing.com/2016/08/31/brady-blog-post/) - Jan Brady just sold her house for nearly four million dollars. Not too shabby considering she bought it as an eleven-year-old for only $55,000 in 1969. While most people wrote her off after the time she lost Greg’s science fair mouse or when she wore that ridiculous wig, Jan was actually a real estate whiz.
- [The Illusion of Thought Leadership](https://lightspeedmarketing.com/2016/09/20/illusion-thought-leadership/) - Have you ever noticed the people that call themselves “thought leaders” are usually much better at talking about thought leadership than actually practicing it? Casie Gillette of KoMarketing has a great quote about the self-indulgent folks who insist that they want to be seen as thought leaders, “saying you want to be a thought leader
- [How to Fix Your Terrible PowerPoint Presentation](https://lightspeedmarketing.com/2016/10/03/fix-terrible-powerpoint-presentation/) - You just finished your presentation and asked if anyone has any follow up questions. There are none. It’s not because you just blew everyone’s minds. It’s because they spent the last hour silently arguing politics on Facebook, evolving Pokemon, stressing about the work that awaits them after this meeting and daydreaming about being anywhere else.
- [A Small Part of History, But We'll Take It](https://lightspeedmarketing.com/2016/10/27/small-part-history-well-take/) - T-Mobile needed a company to handle their hospitality suites registration for the World Series. They had invested big money into making sure that the customer experience was second to none, so it was imperative that the first thing their customers saw as they began the process was first class. That’s where Lightspeed came in. From
- [3 Things You Need To Get Your Advisory Board Off The Ground](https://lightspeedmarketing.com/2016/11/03/3-things-need-get-advisory-board-off-ground/) - So you’ve decided to create an advisory board for your organization. That’s awesome! It’s a great idea. As folks who routinely run advisory boards for some of the biggest companies in the world, we’d like to offer you a few tips before you pull the trigger. Have a clear purpose and objective. In general, an
- [Is This Election Over Yet? 5 Useful Take-A-Ways To Improve Your Customer Experience.](https://lightspeedmarketing.com/2016/11/08/improve-your-customer-experience/) - No matter who you voted for, or what you thought of this election cycle, it’s been a fascinating, wild ride. Cut through all the promises, missteps, threats and scandals, and you can find a few polished gems to help improve the experience you offer your customers. Yes, really, at least five yuge lessons you can
- [Take Your Brand from Lame Side Dish to Spectacular Main Course](https://lightspeedmarketing.com/2016/11/23/brand-main-course/) - What’s the main attraction on your holiday table? The cranberry jelly still shaped like the can from which it plopped? More likely it’s the scene-stealing turkey or ham, cooked to perfection amid the holiday charlie foxtrot. Now you can turn your brand from cold, can-molded jelly to a hot-and-tasty main dish. Just use these tips
- [Why We Love Bubble Wrap: 3 Reasons That Will Change the Way You Think About Innovation, Marketing and Your Life](https://lightspeedmarketing.com/2017/01/31/love-bubble-wrap-3-reasons-will-change-way-think-innovation-marketing-life/) - Ahhh, the sweet simplicity, reliability and guilty pleasure of Bubble Wrap®. A no-frills product that does what it’s supposed to do – shipping all the crap we want, when and where we want it. But wait! What you don’t know about this pop star could change your approach to innovation, disrupt (in a good way)
- [Four Ninja Marketing Moves to Put Your Business in the Black](https://lightspeedmarketing.com/2016/12/05/four-ninja-marketing-moves/) - We’ve waited all year for International Ninja Day, and it’s finally here! Get badass with these ninja skills to make your marketing worthy of legend. Who cares if celebrating December 5 as the Day of the Ninja started from a parody website. Or that it helped promote a Tom Cruise samurai movie. It’s still a
- [Top 10 Business Technology Events for 2017](https://lightspeedmarketing.com/2017/02/07/top-10-business-technology-events-for-2017/) - As 2017 gets rolling, we’re looking ahead at our top 10 business technology industry events for the year. Even the most-experienced B2B event marketing pros take note when the events below come to town. Through a mix of sizzle and substance the events below build mind share to grow market share. These brands know high-quality
- [The 1 Thing Successful People Like Martha Stewart and Snoop Dogg Know About Customer Experience (That You Should, Too)](https://lightspeedmarketing.com/2017/02/16/1-thing-successful-people-like-martha-stewart-snoop-dogg-know-customer-experience/) - “I wish I were closer friends with Snoop Dogg.” Flash forward from that 2014 Reddit AMA post by Martha Stewart, to today’s surprise break-out hit on VH1, Martha and Snoop's Potluck Dinner Party. Lifestyle queen Martha and rapper Snoop are two distinct brands who understand customer experience (CX) relies on the power of partnerships. The
- [The Curse of Knowledge: The Source of Bad Writing According to a Neuroscientist](https://lightspeedmarketing.com/2017/02/21/curse-of-knowledge/) - The Curse of Knowledge concept is a big deal in technology marketing communications. A great example is Elon Musk outlawing the use of acronyms at SpaceX. Reportedly a fire-able offense, Musk coolly stated in his biography that they don’t save time and almost always cause confusion as businesses expand their reach. He admonished that when you’re
- [Why the Age-Old Trade Show Is Saying, ‘We're Back, Baby!’](https://lightspeedmarketing.com/2017/03/09/the-age-old-trade-show-is-back-baby/) - Seems like every year, someone wants to throw some shade at the mother of engagement and experiential marketing by asking the same old question, “Is the trade show dying?” Aw hell nah. Trade shows are back and more destination-worthy than ever. There’s no better time than Build a Better Trade Show Image Week to spotlight
- [#Teamlightspeed St. Patrick's Day Tips & Traditions](https://lightspeedmarketing.com/2017/03/17/teamlightspeed-st-patricks-day-tips-traditions/) - Today is the day we can all be happy we didn’t do the Ancestry DNA thing. As far as we know, we are all as Irish as the day is long. So don’t worry, we won’t let science or actual research get in the way of sharing some of our favorite St. Patrick's Day tips
- [Light Wisdom - Wrapping a Macbook Cord](https://lightspeedmarketing.com/2017/03/24/lightwisdom-wrapping-macbook-cord/) - You've been doing it wrong. The Macbook cord that is perpetually knotted and uncoiled in the bottom of your laptop bag makes you look like a fool. But we are here to help. Pull out that perfectly wrapped Macbook cord with confidence. Business partners, friends and clients alike will know you are not to be
- [Going Beyond to Capture Mindshare with Partner Sales Reps](https://lightspeedmarketing.com/2017/03/31/going-beyond-to-capture-mindshare-with-partner-sales-reps/) - Going Beyond to Capture Mindshare with Partner Sales Reps ‘I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ - Maya Angelou In a chronically-distracted, over-scheduled world, it’s warranted to feel like partner marketing programs are at a standstill. Relying on
- [Light Wisdom - How To Comment and Make Notations On Adobe Reader or Acrobat](https://lightspeedmarketing.com/2017/04/12/light-wisdom-how-to-comment-and-make-notations-on-adobe-reader-or-acrobat/) - The first round of proofs have just come in. The PDFs look great, but need some fine-tuning. How are you going to relay the changes to the design team? You need the changes to Adobe Reader or Acrobat implemented quickly so, as Winston Wolf would say, "...time is a factor". Don't even with the email
- [Celebrating 10 Years of Cisco's Marketing Velocity](https://lightspeedmarketing.com/2017/04/25/celebrating-10-years-ciscos-marketing-velocity/) - It’s not often that you can say you’ve helped change an industry’s approach to channel marketing. Today, as we reflect on the 10-year anniversary of Cisco’s Marketing Velocity program, we get to do just that. 10 years ago, Cisco was presented with a challenge: Develop an immersive program that will help increase the number of
- [From the Frying Pan into The Fyre Festival](https://lightspeedmarketing.com/2017/05/03/from-the-frying-pan-into-the-fyre-festival/) - Events are our thing. They are the foundation on which Lightspeed was built. When we hear about an event that went horribly wrong, we try to listen and learn. This is the case with The Fyre Festival. The brainchild of Ja Rule and self-described “serial entrepreneur” Billy McFarland, the Fyre Festival was supposed to be
- [May The 4th Be With You - Musings on Star Wars Day](https://lightspeedmarketing.com/2017/05/04/may-4th-musings-star-wars-day/) - Happy Star Wars Day! For many, this is a special day in which you can freely and proudly let your geek flag fly. Go ahead - break out the Chewbacca coffee mug, your Han Solo badge clip and Yoda man purse. No judgement here. Not today. For us, it takes on a different meaning. We
- [Why Design is the Next Big Thing for Marketing. Really.](https://lightspeedmarketing.com/2017/05/11/design-next-big-thing-marketing-really/) - Marketing predictions are like weather forecasts – whatever is going to happen will happen, then someone takes credit for getting it right. Michael Schinelli, Chief Marketing Officer of UNC Kenan-Flagler Business School, should get ready to say, “I called it!” His prediction? That design will become the next big differentiator. In the sometimes cold and
- [Why the Idea of Starting a Customer Advisory Board Freaks You Out](https://lightspeedmarketing.com/2017/06/01/why-the-idea-of-starting-a-customer-advisory-board-freaks-you-out/) - For some businesses, the idea of starting a customer advisory board (CAB) has a freak-out factor right up there with an IRS audit. Or an employee engagement campaign. If those prospects sound to you like nails on a chalkboard, fear not. At least not the customer advisory board thingy. Take a moment to relax on
- [Then and Now: Audience Experience Has Changed for Your Events, and Here’s Why](https://lightspeedmarketing.com/2017/06/15/then-and-now-audience-experience-has-changed-for-your-events-and-heres-why/) - You want to make your event a “Wow!” for your audience, right? Engaging. Memorable. Above all, an event experience. Let’s set the backstory with an opening crawl (we’re Lightspeed, we’re allowed): A long time ago, in a conference center far, far away. It is a dark time for event attendees. Keynote speakers, entrenched behind their
- [Light Wisdom: Packaging Files for Press in Adobe InDesign](https://lightspeedmarketing.com/2017/07/12/light-wisdom-packaging-files-indesign/) - This might be the easiest InDesign tip/tutorial you've ever read. Let's package some files! If you work with publication, brochures, or any sort of layout projects you have probably requested packaged files or been asked to provide them. Packaging your files is crucial to ensuring that your file renders as expected when sent to someone
- [Is Your Customer Experience a Blockbuster? Maybe It Shouldn’t Be.](https://lightspeedmarketing.com/2017/07/21/is-your-customer-experience-a-blockbuster-maybe-it-shouldnt-be/) - You know it’s summer when the Hollywood blockbusters roll into your local theaters. All the special effects, familiar characters and cranked-up volume you can stand. (And yeah, that kid who kicks the back of your seat. Every time.) Which got us thinking. From a customer experience standpoint, we can learn a lot from the blockbuster
- [Find Your Zen in the Golden Age of Video Marketing](https://lightspeedmarketing.com/2017/08/28/find-your-zen-in-the-golden-age-of-video-marketing/) - "All right, so here we are in front of the elephants.” Not the most epic of opening lines, right? But those words by YouTube co-founder Jawed Karim commenced 18 seconds of Zen at the San Diego Zoo back in 2005, in the first-ever YouTube video. Flash forward 10 years: Facebook’s CEO Mark Zuckerberg streamed a public
- [Call Yourself a Modern Marketer? Use These Learning Tips to Go Back to School All Year](https://lightspeedmarketing.com/2017/09/27/call-yourself-a-modern-marketer-use-these-learning-tips-to-go-back-to-school-all-year/) - We’ve all gotten the hang of the back-to-school routine by now. Lesson plans, homework and please-God-not-another-after-school activity to keep track of. While we help the kids get back into their learning groove, we’re still pressed to keep up with the LIGHTSPEED (yeah, we said it) pace of business and change in our professional lives. Sure,
- [Meet the New World of Work (Your Employees and Customers Will Thank You)](https://lightspeedmarketing.com/2017/10/17/meet-the-new-world-of-work/) - Work happens. Whenever and wherever, by people using technologies that make locations irrelevant and time zones an afterthought. Teams become an agile mix of resources, scaling up and down as projects demand. Welcome to the new world of work. In honor of National Flex Day on October 17, we invite you to take a closer look
- [Marketers, you can cross these 3 things off your stress list](https://lightspeedmarketing.com/2017/11/01/marketers-can-cross-3-things-off-stress-list/) - You seem a little stressed. Maybe your work-life balance skews too far in one direction. Or else this whole modern marketer deal of being part artist, part scientist is splitting you in two. National Stress Awareness Day goes international on November 1, and what better time to reflect on the night-sweats worthy stress factors you
- [20 Blogs, 20 Extraordinary Marketing Insights to Make You Better, Faster, Stronger](https://lightspeedmarketing.com/2017/11/21/20-blogs-20-extraordinary-marketing-insights-make-better-faster-stronger/) - Consider how many headlines you’ve read today while scrolling through your social feeds. Too many, right? And most weren’t even click-worthy. That’s why we’ve made sure your click here is worth your time. We’ve done the hard work for you – we read back through 20 of our Lightspeed blogs and pulled out 20 insights or actionable tips you can start using today. When
- [MarCom Awards: Peer Recognition and the Sweet Taste of Victory](https://lightspeedmarketing.com/2017/12/13/marcom-awards-peer-recognition-sweet-taste-victory/) - Sometimes the sweetest taste of victory is when you don’t have to eat your words. First, I said Team Lightspeed can go toe-to-toe with the best event, creative, marketing and communications professionals out there. Next, I said I would put our creative team up against the best in the business any day of the week.
- [Event registration feels like herding cats? Here’s some catnip.](https://lightspeedmarketing.com/2017/12/15/event-registration-feels-like-herding-cats-heres-catnip/) - We’ve all had them. Days that feel like you’re herding cats, in a near-futile attempt to manage slippery and unpredictable forces. If that describes your day, we’re sorry, you deserve better. On the plus side, there’s a day in your honor: December 15, National Cat Herders Day. This special date made us think of the
- [It’s 2018: Ring in the New and the Old with Nostalgia Marketing](https://lightspeedmarketing.com/2018/01/04/2018-ring-new-old-nostalgia-marketing/) - Happy 2018! A new year and a fresh start. Star Wars and Jumanji are at the top of the box office, new Will and Grace episodes are on NBC and a Roseanne reboot is coming soon. There’s even (lukewarm) buzz about a possible return of the 90s sitcom Mad About You. Wait, did we say
- [In a World of Consolidation, Take a Cue from Goldilocks to Meet Your Marketing Needs](https://lightspeedmarketing.com/2018/02/05/world-consolidation-take-cue-goldilocks-meet-marketing-needs/) - You remember the story of The Three Bears, right? Thanks to the classic tale of a trespassing, property-destroying minor who scared the crap out of a family of forest dwellers, we have the Goldilocks principle: When something is "just right," you know it. Goldilocks knew what she wanted, and a nap in a big, uncomfortable
- [When you love your customers enough to start a Customer Advisory Board](https://lightspeedmarketing.com/2018/02/14/love-customers-enough-start-customer-advisory-board/) - Love is in the air, but even if you’re not a fan of Valentine’s Day, take heart. Soon you can look forward to the CVS discount bin filled with half-price chocolates. Dive in and use that sugar rush to consider how your relationship is going. Are you a good listener? Do you ask for feedback
- [5 Ways to Make Every Day Feel Like Employee Appreciation Day](https://lightspeedmarketing.com/2018/03/01/5-ways-make-every-day-feel-like-employee-appreciation-day/) - When’s the last time you knew your employees felt appreciated? National Employee Appreciation Day falls on the first Friday of March, with 24 designated hours to shower your employees with compliments and gifts. Yes, you can find articles with ways to celebrate the day, like giving gift cards or having a team lunch (who doesn’t
- [What You Should Know About Partner Ecosystems (Hint: They Can Make or Break You)](https://lightspeedmarketing.com/2018/04/22/know-partner-ecosystems-hint-can-make-break/) - Any given workweek can throw a heap of change and volatility your way. How are you supposed to keep your balance? The best way is to count on your partner ecosystem of people you trust. Think of them as a network of informal business partners, or your go-to collaborative experts. Whatever term you use, they’re
- [May the Force Be With You!](https://lightspeedmarketing.com/2018/05/02/may-the-force-be-with-you/) - This Friday, May the 4th, is a day I look forward to every year. The day has quickly become an unofficial holiday for both hardcore and casual Star Wars fans, and it carries with it a little more weight for me personally. Star Wars Episode IV – A New Hope, was the first movie I
- [The B2B Marketer’s A-Z Guide: What You Need To Be Successful With Social Video](https://lightspeedmarketing.com/2018/07/12/b2b-marketers-z-guide-need-successful-social-video/) - The first in our two-part series covered why you can’t afford to leave professional video out of your social marketing plan. This week we’re providing an A-Z guide with tips to get the most impact and engagement with your videos on social media – and elsewhere. First you invested in a professionally produced video as
- [Another award-winning year: Lightspeed wins Platinum and Gold dotCOMM Awards](https://lightspeedmarketing.com/2018/08/28/another-award-winning-year-lightspeed-wins-platinum-and-gold-dotcomm-awards/) - If you’ve watched The Late Late Show with James Corden, you might have caught the recurring audience game None of the Above. The name of the game is also the correct answer to the question Corden asks after he shows a video clip. Let’s try our own version. Choose the correct answer for the following:
- [To Never Working Again](https://lightspeedmarketing.com/2017/02/02/to-never-working-again/) - Some will call this a mid-life crisis. Others will say “finally, he’s growing up.” Haters will say “he couldn’t hack it on his own”. Champions will say “it’s about damn time.” But the reality is, this is not about me. It’s about the people, both cohorts and customers, whom I’ve had a pleasure of working
- [Thank Han Solo for the Best Advice We’ve Ever Heard About Marketing Strategy](https://lightspeedmarketing.com/2018/05/10/thank-han-solo-best-advice-weve-ever-heard-marketing-strategy/) - For a lot of us, Star Wars Day is kind of a big deal. We hope you enjoyed May the 4th as much as we did, and if you celebrated with one too many Star Wars cocktails, no judgment here. As we wrap up the festivities and give away a few more collector’s koozies, here’s
- [Want your brand to crush it on social? Video delivers.](https://lightspeedmarketing.com/2018/06/01/want-your-brand-to-crush-it-on-social-video-delivers/) - Remember the old-school days of social media? You couldn’t wait to check your feeds for quaint texts, static images, and the same over-used GIFs. Now old school has given way to the new rule: If you want your brand to capture attention, connect with your followers, and convert them into buyers, you need video. Without
- [5 Skills to Master Photoshop Artboards for Your Next Social Campaign](https://lightspeedmarketing.com/2019/08/20/5-skills-to-master-photoshop-artboards-for-your-next-social-campaign/) - When you create graphics for social campaigns, you often want to post in multiple channels like Facebook, Instagram, and ­LinkedIn. Unfortunately, one size doesn’t fit all when it comes to social media. Each of these channels has their own unique image dimensions that look best on their platforms. You want to put your best foot

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- [Lightspeed Center Square](https://lightspeedmarketing.com/lightspeed-center-square/) - Small enough to care, large enough to tackle any need. That's the Lightspeed Difference. Let’s elevate your marketing and branding efforts for greater ROI. See how award-winning videos can connect audiences to your brand. Amp up your engagement and recognition efforts for your employees, customers and other stakeholders. Tired of event planning-and-registration headaches? Let us
- [Lightspeed Marketing Home](https://lightspeedmarketing.com/lsmhome-2/) - winners of 4 Triangle ADDYS + 15 MarCom + 2 dotComm Awards Show Me Small enough to care, large enough to tackle any need. That's the Lightspeed Difference. Let’s elevate your marketing and branding efforts for greater ROI. See how award-winning videos can connect audiences to your brand. Amp up your engagement and recognition efforts
- [Event Registration-OLD](https://lightspeedmarketing.com/event-registration-old/)

## Portfolios

- [Custom Corporate Awards & Recognition](https://lightspeedmarketing.com/portfolio/trophies/) - Custom Corporate Awards & Recognition Custom Awards that Go Beyond the Typical Trophy Your people have earned more than another standard acrylic or crystal award. Lightspeed creates custom corporate awards, recognition pins, trophies, and branded appreciation pieces that celebrate achievement in a way that feels original, meaningful, and unmistakably connected to your brand. From employee
- [Zscaler Executive Partner Summit](https://lightspeedmarketing.com/portfolio/zscaler-executive-partner-summit/) - Zscaler Executive Partner Summit: 3-Day Strategy-Setting Event For 170 Execs OVERVIEW Zscaler, a leading cloud security company headquartered in San Jose, accelerates digital transformation so customers can be more agile, efficient, resilient, and secure. The SASE-based Zscaler Zero Trust Exchange™ is the world’s largest in-line cloud security platform, distributed across more than 150 data centers
- [Bloom Energy Titan Club](https://lightspeedmarketing.com/portfolio/bloom-energy-titan-club/) - OVERVIEW Headquartered in San Jose, California, Bloom Energy, is on a mission to make clean, reliable energy affordable for everyone. The company’s leading solid-oxide platform for distributed generation of electricity and hydrogen is changing the future of energy for businesses and communities. A full-year revenue of $1.47 billion reflects the commitment of Bloom Energy’s 2,000+
- [Reltio CEO Excellence Club](https://lightspeedmarketing.com/portfolio/reltio-ceo-excellence-club/) - Reltio CEO Excellence Club: Southern Seaside Getaway for Top Sales Performers OVERVIEW From start-ups to large enterprises, organizations in more than 140 countries rely on Reltio and its cloud-native, software-as-a-service data platform. Reltio’s first-of-its-kind master data management platform unifies and cleanses complex data into a single source of trusted information. Reltio rewards its top sales
- [Castlight Health President’s Club](https://lightspeedmarketing.com/portfolio/castlight-health-presidents-club/) - Castlight Health President’s Club: Top Performers Rewarded With Once-In-A-Lifetime Island Getaway OVERVIEW Castlight Health, a leader in healthcare navigation, provides a digital platform with a team of clinical and benefits experts to help members more easily navigate the healthcare system. The service connects Castlight Health members with the right programs and care, at the right
- [Cisco Americas Sales Leadership Offsite](https://lightspeedmarketing.com/portfolio/cisco-americas-sales-leadership-offsite/) - Cisco Americas Sales Leadership Offsite: 3-Day Event Energizes And Aligns A Dispersed Team OVERVIEW A worldwide technology leader, Silicon Valley-based Cisco securely connects everything to make anything possible. From powering hybrid work to transforming IT infrastructure, Cisco unleashes the full potential of the network. As the largest of Cisco’s three geographic regions, the Americas drives
- [ServiceNow CHRO Leadership Exchange](https://lightspeedmarketing.com/portfolio/servicenow-chro-leadership-exchange/) - ServiceNow CHRO Leadership Exchange: First-time Event Connects Chief HR Officers With Peers OVERVIEW Based in Santa Clara, California, and with locations across more than 30 countries, ServiceNow delivers modern digital workflows to make the world work better for everyone. The company’s cloud‑based platform and solutions help digitize and unify organizations so they can find smarter,
- [Castlight President’s Club – Sedona](https://lightspeedmarketing.com/portfolio/castlight-presidents-club-sedona/) - President’s Club – Sedona: Recognition In Red Rock Country For Top Sellers OVERVIEW A leading healthcare technology and services company rewards its top sellers each year with the President’s Club sales incentive trip. Honorees and their plus-one guests enjoy a five-day VIP stay at a world-class resort, complete with bucket-list excursions and immersive experiences. CHALLENGE
- [ServiceNow US Open Executive Experience](https://lightspeedmarketing.com/portfolio/servicenow-us-open/) - ServiceNow US Open Executive Experience: Event Connects C-Level Execs At Grand Slam Tournament OVERVIEW Based in Santa Clara, California, ServiceNow operates in nearly 70 locations globally to put AI to work for people. ServiceNow’s AI platform for business transformation connects people, processes, data, and devices to improve and automate workflows. The company teamed with Lightspeed
- [McAfee Americas Tech Forum](https://lightspeedmarketing.com/portfolio/mcfe-techforum/) - McAfee Americas Tech Forum OVERVIEW McAfee is the device-to-cloud cybersecurity company that creates business and consumer solutions to make our world a safer place. Partnering with McAfee are a range of technology companies who participate in McAfee’s world-class partner program, which offers them security specializations and in-depth training. Nowhere is that training more intense than
- [OrbitalRX – Brand Identity](https://lightspeedmarketing.com/portfolio/orbitalrx/) - OrbitalRX – Brand Identity OVERVIEW Founded in 2017 by two former hospital pharmacy leaders, OrbitalRX has hit the ground running as a healthcare technology start-up that provides an all-in-one software solution to the problem of managing drug shortages in hospitals. Their drug management platform helps reduce complexity, manage data and workflows, and better communicate with
- [Deer Oaks Behavioral Health Rebranding](https://lightspeedmarketing.com/portfolio/deer-oaks/) - Deer Oaks Behavioral Health Rebranding OVERVIEW Deer Oaks is a leading full-service behavioral health organization. Since 1992, the clinician-owned and operated company has provided psychological services and psychiatric medication management to residents in long-term care and assisted living and rehabilitation facilities across the United States. Deer Oaks’ team of psychologists, psychiatrists, clinical social workers, and
- [2017 Triangle Go Red Survivor Video](https://lightspeedmarketing.com/portfolio/2017-triangle/) - American Heart Association - Triangle Go Red Survivor Video OVERVIEW Founded in 1924, The American Heart Association (AHA) is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. Their mission is to help people understand the importance of healthy lifestyle choices. In addition to routinely providing treatment guidelines to healthcare
- [2018 Triangle American Heart Association Go Red For Women – Survivor Video and Luncheon Event Branding](https://lightspeedmarketing.com/portfolio/2018-triangle-american-heart-association-go-red-for-women-survivor-video-and-luncheon-event-branding/) - 2018 Triangle American Heart Association Go Red For Women – Survivor Video and Luncheon Event Branding OVERVIEW In the U.S., cardiovascular diseases kill approximately one woman every 80 seconds. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. The American Heart Association (AHA), founded in 1924,
- [US Commercial Sales Employee Engagement Campaign](https://lightspeedmarketing.com/portfolio/csco-usc/) - US Commercial Sales Employee Engagement Campaign OVERVIEW The US Commercial (USC) team within Cisco Systems represents the largest single-market sales organization by revenue at the worldwide technology company. The team’s 1,600+ sales and engineering experts represent multiple regional divisions across the US. With their passion for technology and desire to help customers transform their business,
- [Cisco Go Beyond – Sales Engagement](https://lightspeedmarketing.com/portfolio/gobeyond-sales/) - Cisco Go Beyond – Sales Engagement OVERVIEW Headquarter in San Jose, California, Cisco Systems is a global technology juggernaut. The largest networking company in the world, Cisco specializes in high tech markets and is known for the development, manufacturing and sales of network hardware and telecommunications equipment. CDW is a leading multi-brand technology solutions provider
- [Cisco Go Beyond – Product Solution Launch](https://lightspeedmarketing.com/portfolio/gobeyond-product/) - Cisco Go Beyond – Product Solution Launch OVERVIEW Headquarter in San Jose, California, Cisco Systems is a global technology juggernaut. The largest networking company in the world, Cisco specializes in high tech markets and is known for the development, manufacturing and sales of network hardware and telecommunications equipment. CDW is a leading multi-brand technology solutions
- [Cisco US Commercial Mid-Year Leadership Offsite - Austin](https://lightspeedmarketing.com/portfolio/cisco-us-commercial-mid-year-leadership-offsite-austin/) - Cisco US Commercial Sales Mid-Year Leadership Offsite - Austin OVERVIEW Headquartered in San Jose, California, Cisco Systems is a global technology juggernaut. The largest networking company in the world, Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. They also specialize in specific tech markets, such as Internet of
- [Even Offsite - Austin](https://lightspeedmarketing.com/portfolio/even-offsite-austin/) - Even Offsite - Austin: First-Time Gathering for All-Remote Fintech Workforce OVERVIEW Fintech startup Even makes it easy for employees to get fast access to their paychecks, with the leading platform for on-demand pay for hourly workers. Ranked among the fastest-growing companies in North America on the 2021 Deloitte Technology Fast 500™, Even is a fully
- [ServiceNow Global CEO Summit](https://lightspeedmarketing.com/portfolio/servicenow-global-ceo-summit/) - ServiceNow Global CEO Summit: Event Attracts A-Listers to Create Positive Change OVERVIEW Based in Santa Clara, California, and with locations across 30 countries, ServiceNow delivers modern digital workflows to make the world of work, work better. Their cloud‑based platform and solutions help digitize and unify organizations so they can find smarter, faster, better ways to
- [Trade Show Exhibits](https://lightspeedmarketing.com/portfolio/trade-show-exhibits/) - Trade Show Exhibits: Details Add Up To Big Impact OVERVIEW When it comes to customer engagement, lead generation, and brand awareness, trade shows pack a punch. Nearly 13,000 trade shows occur in the US each year, and more than 20,000 internationally, according to the International Association of Exhibitions and Events. But the decisions, deadlines, and
- [Castlight](https://lightspeedmarketing.com/portfolio/castlight/) - Castlight OVERVIEW Castlight Health is a San Francisco based healthcare information company that was founded in 2008 to offer enterprise healthcare technology for employees to compare healthcare providers across a variety of metrics to optimize pricing and quality. The Castlight platform is licensed through a business to business based subscription model. Castlight boasts the best
- [McKesson ideaShare Annual Conference and Expo Event Registration](https://lightspeedmarketing.com/portfolio/mck-ideashare/) - McKesson ideaShare Annual Conference and Expo OVERVIEW McKesson Corporation is the largest American healthcare company distributing pharmaceuticals and providing health information technology, medical supplies and care management tools. McKesson’s ideaShare annual conference and exhibition is the company’s biggest U.S. pharmaceutical customer event, with more than 5,000 attendees. The event offers four days of general sessions,
- [Tenable](https://lightspeedmarketing.com/portfolio/tenable/) - Tenable OVERVIEW Headquartered in Maryland, Tenable Network security is a developer of vulnerability detection systems. Tenable Network Security transforms security technology for the business needs of tomorrow through comprehensive solutions that provide continuous visibility and critical context, enabling decisive actions to protect your organization. The company’s products provide network vulnerability scanning for over one million
- [Acrisure Virtual Summit](https://lightspeedmarketing.com/portfolio/acrisure-virtual-summit/) - Acrisure Virtual Summit: Going Virtual Brings Customized Content and Experiences OVERVIEW As one of the world’s top 10 insurance brokerages and the fastest growing in the world, Acrisure provides a broad array of insurance and financial-related products and services through its network of agency partners. Those agencies receive global resources, technology, and tools from Acrisure
- [TeleHealth Solution Promotional Video](https://lightspeedmarketing.com/portfolio/telehealth-solution-promotional-video/) - TeleHealth Solution Promotional Video: Animated Video Elevates Sales Enablement and Demand Gen OVERVIEW TeleHealth Solution is the leading clinical provider of 24/7/365 expert medical care using digital telemedicine for post-acute facilities. These include skilled nursing facilities, assisted living facilities, and continuing care retirement communities. TeleHealth Solution’s digital medicine platform enables their medical team to respond
- [Cisco Marketing Velocity](https://lightspeedmarketing.com/portfolio/cisco-marketing-velocity/) - Cisco Marketing Velocity OVERVIEW Cisco Systems, Inc. is a technology company headquartered in San Jose, California, that designs, manufactures and sells networking equipment worldwide. It is the largest networking company in the world. We have partnered with Cisco on everything from event management to video production to corporate communication strategy. CHALLENGE Faced with the challenge
- [Cisco Marketing Velocity Program](https://lightspeedmarketing.com/portfolio/cisco-marketing-velocity-program/) - Cisco Marketing Velocity Program OVERVIEW Headquartered in San Jose, California, Cisco Systems is a global technology juggernaut. The largest networking company in the world, Cisco develops, manufactures, and sells networking hardware, telecommunications equipment, and other high-technology services and products. They also specialize in specific tech markets, such as Internet of Things (IoT), domain security, and
- [CA Technologies](https://lightspeedmarketing.com/portfolio/ca-technologies/) - CA Technologies OVERVIEW CA Technologies is one of the largest independent software corporations in the world. The company creates systems software (and previously applications software) that runs in mainframe, distributed computing, virtual machine and cloud computing environments. Innovation is at the heart of everything CA Technologies does. They promote it from the ground up with
- [Capitol Broadcasting](https://lightspeedmarketing.com/portfolio/capitol-broadcasting/) - Capitol Broadcasting OVERVIEW Capitol Broadcasting Company, Inc. (CBC) is a diversified communications company which owns and/or operates 17 different television and radio stations, as well as Wolfpack Sports Properties and the Durham Bulls Triple A baseball club in the Raleigh-Durham and Wilmington, NC areas. The company’s legacy of hard work, creativity, and a commitment to
- [McKesson Health Mart Town Hall Series](https://lightspeedmarketing.com/portfolio/mck-townhall/) - McKesson Health Mart Town Hall Series OVERVIEW McKesson is the oldest and largest healthcare company in the U.S., distributing pharmaceuticals and providing health information technology, medical supplies and care management tools. Health Mart, the flagship program of McKesson’s U.S. pharmaceutical business, is America’s fastest-growing independent pharmacy franchise with more than 4,800 locally owned community pharmacies
- [CES Mail – Website Design and Development](https://lightspeedmarketing.com/portfolio/ces-mail/) - CES Mail Website Design and Development Thanks to a design makeover, their website now reflects the company’s agile, responsive customer experience. OVERVIEW CES Mail is a data processing services center and mass mailing firm in Raleigh, North Carolina, specializing in direct mail, fulfillment, data management, warehousing, and related services. Family-owned since its start in 1962,
- [Cloud CEO Summit](https://lightspeedmarketing.com/portfolio/cloud-ceo-summit/) - Cloud CEO Summit OVERVIEW Bessemer Venture Partners (BVP) backs passionate and thoughtful founders as they turn exciting ideas into market leading businesses. From seed stage to growth, and across the technology and services stack, BVP invests in enterprise, consumer and healthcare technology startups around the world. Their track record boasts 121 IPOs. Recently Twilio, Mindbody,
- [Bessemer Venture Partners – The Cloud 100](https://lightspeedmarketing.com/portfolio/cloud-100/) - The Cloud 100 OVERVIEW Bessemer Venture Partners (BVP) backs passionate and thoughtful founders as they turn exciting ideas into market leading businesses. From seed stage to growth, and across the technology and services stack, BVP invests in enterprise, consumer and healthcare technology startups around the world. Their track record boasts 121 IPOs. Most recently Twilio,
- [Perfect Promotions & more](https://lightspeedmarketing.com/portfolio/perfect-promotions-more/) - Perfect Promotions & more OVERVIEW Perfect Promotions & more is a North Carolina based promotional product and apparel company that was founded in 2005 to personalize the promotional product landscape by acting as an extension of their client’s marketing team. They personally service partner’s accounts. That means providing catalogs, researching creative ideas, providing samples, and
- [T-Mobile](https://lightspeedmarketing.com/portfolio/tmobile/) - T-Mobile OVERVIEW This is the part of a success story where we would talk a little bit about the client and what they do. Well, it’s Jack Morton Worldwide and their client T-Mobile, so we are going to just skip right to other stuff. CHALLENGE Jack Morton needed a partner to handle the T-Mobile hospitality
- [MR Williams](https://lightspeedmarketing.com/portfolio/mr-williams/) - MR Williams OVERVIEW More than 30 years ago, MR Williams started as a convenience store supplier with three delivery vans and a territory just 50 miles wide. From those humble beginnings, MR Williams now boasts a massive fleet of trucks and serves more than 1,000 customers throughout the Carolinas and surrounding states. Their unique offering

## Categories

- [Uncategorized](https://lightspeedmarketing.com/category/uncategorized/)
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- [Virtual Events](https://lightspeedmarketing.com/category/virtual-events/)

## Tags

- [Adobe InDesign Tutorial](https://lightspeedmarketing.com/tag/adobe-indesign-tutorial/)
- [adobe reader](https://lightspeedmarketing.com/tag/adobe-reader/)
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- [commenting on adobe acrobat](https://lightspeedmarketing.com/tag/commenting-on-adobe-acrobat/)
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- [customer experience](https://lightspeedmarketing.com/tag/customer-experience/)
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- [election 2016](https://lightspeedmarketing.com/tag/election-2016/)
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- [event](https://lightspeedmarketing.com/tag/event/)
- [event experience](https://lightspeedmarketing.com/tag/event-experience/)
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- [event marketing](https://lightspeedmarketing.com/tag/event-marketing/)
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- [Event Registration](https://lightspeedmarketing.com/tag/event-registration/)
- [events](https://lightspeedmarketing.com/tag/events/)
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- [Fyre Festival](https://lightspeedmarketing.com/tag/fyre-festival/)
- [gangs of new york](https://lightspeedmarketing.com/tag/gangs-of-new-york/)
- [Go Beyond](https://lightspeedmarketing.com/tag/go-beyond/)
- [Gold](https://lightspeedmarketing.com/tag/gold/)
- [gorilla](https://lightspeedmarketing.com/tag/gorilla/)
- [Graphic designer](https://lightspeedmarketing.com/tag/graphic-designer/)
- [hangover cures](https://lightspeedmarketing.com/tag/hangover-cures/)
- [Happy New Year](https://lightspeedmarketing.com/tag/happy-new-year/)
- [home run derby](https://lightspeedmarketing.com/tag/home-run-derby/)
- [how to package InDesign files](https://lightspeedmarketing.com/tag/how-to-package-indesign-files/)
- [ice cream](https://lightspeedmarketing.com/tag/ice-cream/)
- [InDesign](https://lightspeedmarketing.com/tag/indesign/)
- [InDesign Tutorial](https://lightspeedmarketing.com/tag/indesign-tutorial/)
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- [stress factor](https://lightspeedmarketing.com/tag/stress-factor/)
- [stress relief](https://lightspeedmarketing.com/tag/stress-relief/)
- [t-mobile](https://lightspeedmarketing.com/tag/t-mobile/)
- [Team Lightspeed](https://lightspeedmarketing.com/tag/team-lightspeed/)
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- [The Force](https://lightspeedmarketing.com/tag/the-force/)
- [thought leader](https://lightspeedmarketing.com/tag/thought-leader/)
- [thought leadership](https://lightspeedmarketing.com/tag/thought-leadership/)
- [Trade show](https://lightspeedmarketing.com/tag/trade-show/)
- [trade show booth](https://lightspeedmarketing.com/tag/trade-show-booth/)
- [travel](https://lightspeedmarketing.com/tag/travel/)
- [video](https://lightspeedmarketing.com/tag/video/)
- [Video Marketing](https://lightspeedmarketing.com/tag/video-marketing/)
- [Video Production](https://lightspeedmarketing.com/tag/video-production/)
- [Vintage](https://lightspeedmarketing.com/tag/vintage/)
- [win](https://lightspeedmarketing.com/tag/win/)
- [world of work](https://lightspeedmarketing.com/tag/world-of-work/)
- [World Series](https://lightspeedmarketing.com/tag/world-series/)
- [wrapping a Macbook cord](https://lightspeedmarketing.com/tag/wrapping-a-macbook-cord/)
- [Your Marketing Needs](https://lightspeedmarketing.com/tag/your-marketing-needs/)
- [Marketing Strategy](https://lightspeedmarketing.com/tag/marketing-strategy/)
- [ROI](https://lightspeedmarketing.com/tag/roi/)
- [Video Experience](https://lightspeedmarketing.com/tag/video-experience/)
- [Adobe Photoshop Tutorial](https://lightspeedmarketing.com/tag/adobe-photoshop-tutorial/)
- [Artboards](https://lightspeedmarketing.com/tag/artboards/)
- [Facebook Graphics](https://lightspeedmarketing.com/tag/facebook-graphics/)
- [Social Graphics](https://lightspeedmarketing.com/tag/social-graphics/)
- [Social Marketing](https://lightspeedmarketing.com/tag/social-marketing/)
- [Social Media Campaigns](https://lightspeedmarketing.com/tag/social-media-campaigns/)
- [Social Media Marketing](https://lightspeedmarketing.com/tag/social-media-marketing/)
- [Virtual Events](https://lightspeedmarketing.com/tag/virtual-events/)
- [Cancelled Event](https://lightspeedmarketing.com/tag/cancelled-event/)
- [Event Platforms](https://lightspeedmarketing.com/tag/event-platforms/)
- [Open Platform](https://lightspeedmarketing.com/tag/open-platform/)
- [Close Platform](https://lightspeedmarketing.com/tag/close-platform/)
- [Web-based Event](https://lightspeedmarketing.com/tag/web-based-event/)
- [work from home](https://lightspeedmarketing.com/tag/work-from-home/)
- [WFH](https://lightspeedmarketing.com/tag/wfh/)
- [remote work](https://lightspeedmarketing.com/tag/remote-work/)
- [home office](https://lightspeedmarketing.com/tag/home-office/)
- [workstation](https://lightspeedmarketing.com/tag/workstation/)
- [wfh life](https://lightspeedmarketing.com/tag/wfh-life/)
- [wfh tips](https://lightspeedmarketing.com/tag/wfh-tips/)
- [remote office](https://lightspeedmarketing.com/tag/remote-office/)
- [desklife](https://lightspeedmarketing.com/tag/desklife/)
- [working-from-home](https://lightspeedmarketing.com/tag/working-from-home/)

## Portfolio Categories

- [Communications](https://lightspeedmarketing.com/portfolio_categories/communications/)
- [Creative Design](https://lightspeedmarketing.com/portfolio_categories/creative-design/)
- [Events](https://lightspeedmarketing.com/portfolio_categories/events/)
- [Marketing](https://lightspeedmarketing.com/portfolio_categories/marketing/)
- [Branding](https://lightspeedmarketing.com/portfolio_categories/branding/)
- [Strategy](https://lightspeedmarketing.com/portfolio_categories/strategy/)
- [Event Planning & Production](https://lightspeedmarketing.com/portfolio_categories/event-planning-production/)
- [Event Registration](https://lightspeedmarketing.com/portfolio_categories/event-registration/)
- [Video & Photography](https://lightspeedmarketing.com/portfolio_categories/video-photography/)
- [Web Design & Development](https://lightspeedmarketing.com/portfolio_categories/web-design-development/)
- [Password](https://lightspeedmarketing.com/portfolio_categories/password/)
- [Engagement Programs](https://lightspeedmarketing.com/portfolio_categories/engagement-program/)
- [Exhibits & Trade Shows](https://lightspeedmarketing.com/portfolio_categories/exhibits-trade-shows/)